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our story

Let’s be real….Everything but your skincare has been upgraded. And while disconnecting isn’t our thing, protecting your skin is, with clean ingredients that enhance your natural glow and filter out harmful blue light. Stalking your ex online? Bad habit. Making your self-care routine smarter? Definitely a good habit.
Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious and effective skincare solutions that keep you connected, and your skin, protected.

our mission

our mission

We’re on a mission to stay one step ahead of blue light damage and the skin stressors of today, with clean, efficacious formulas that advance as the world does.

what's the deal with blue light?

Not so fun fact: WE CHECK OUR PHONES 150 TIMES A DAY on average and that endless scrolling through your Instagram feed can do more than trigger a serious case of FOMO.
All digital screens (meaning your laptop, TV, tablet, phone, and screen on which you’re currently reading) emit something called blue light. It can cause damage similar to that of UVA/UVB rays (we’re sure you’re familiar), but because we are exposed to our devices over 12 hours a day on average, blue light may actually be worse for your skin.
While UVA and UVB rays impact the first and second layers of skin, blue light actually penetrates at a deeper level and reaches the third layer, increasing the risk of dullness, discoloration, fine lines, and generally looking as tired as you feel after sitting in front of the computer for hours soaking it in.
But just because artificial blue light is a new threat, that doesn’t mean it can’t be stopped.

BLU5 technology

Because unplugging isn’t an option, all of our products are formulated with our proprietary BLU5 technology, which hits the block and undo buttons on blue light and free radicals to reveal your healthiest, most radiant complexion yet.
We’ve fine-tuned our BLU5 technology to act as a filter that neutralizes the effects of blue light, served with a side of nourishing ingredients that your skin will love. While some brands approach blue light protection by infusing their products with antioxidants, we take a more comprehensive approach with a little help from a marine active extract sourced from the cold, deep waters off the coast of Greenland. Rich in proteins and polysaccharides, it creates a protective film over your skin to prevent blue light damage
Go ahead, scroll with abandon. Our blend defends your skin against blue light in five different ways:

  • Neutralizes the effects of blue light, shielding skin from future damage
  • Helps maintain a healthy glow by protecting skin from oxidative stress
  • Improves texture and helps maintain a firm, supple appearance
  • Creates youthful-looking skin, helping to smooth over fine lines and wrinkles
  • Brightens skin tone, preventing and fading hyperpigmentation

hold up, doesn’t my SPF defend my skin against blue light?

Not exactly. SPF is formulated to defend your skin against UV rays in the invisible light spectrum, but because artificial blue light is on the visible light spectrum, the ingredients in your sunscreen will have very little impact on exposure to your screens.
In fact, depending on what type of sunscreen you use, the protection it provides could be slim to none. Chemical sunscreens alone don’t protect your skin against blue light, and while a small percentage of mineral-packed physical sunscreens may provide some protection, it would take a large amount of iron oxide in the formula to offer any defense. Even still, they’d only protect against future damage — not work to repair existing effects of blue light exposure like loss of elasticity, uneven tone and texture, and more pronounced lines to name a few. We believe in taking a more comprehensive approach by repairing the impact artificial blue light has already made on your skin, while shielding it from future overexposure.

we clean up well

we believe what we put into our products is just as important as what we leave out

At Goodhabit, we create each of our formulas with effective, nature-derived ingredients at their core, with a side of thoroughly-vetted skin safe synthetics that we rigorously test to ensure they are entirely safe, effective, and won’t irritate or disrupt your skin’s microbiome.
We keep it clean, right down to the fragrances used in our formulas, which are free of alcohol, phthalates, animal-derived ingredients, petroleum, and synthetic scents, colors, diluents, solvents, and stabilizers — the works.
Our goal is to deliver textures, scents, and results so good and effective, you’ll look forward to that twice-daily moment of zen where you unplug and give your skin some TLC.
we clean up well
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You'll never find microbeads, nanoparticles, parabens, or phthalates in our formulas, or any of the harmful ingredients in the long list below, for that matter.

the Goodhabit 'never will we ever' list

  • animal derived ingredients
  • cyclical silicones
  • formaldehyde/ formaldehyde donors/ releasers
  • parabens
  • retinyl palmitate
  • polyethylene glycol (PEGs)
  • triclosan/ triclocarban
  • BHA/ BHT
  • aluminum hydroxide/ oxide
  • aluminum powders
  • mercury/ mercury compounds
  • methyl cellosolve
  • toluene
  • EDTA
  • styrene
  • phthalates
  • sulfates - SLS/ SLES/ ALS/ ALES
  • petrolatum/ paraffin
  • microbeads
  • synthetic colors/ dyes
  • hydroquinone
  • ethoxylated ingredients
  • BPA
  • coal tar
  • resorcinol
  • acrylamide
  • acrylates
  • styrene
  • polyaminopropyl biguanide (PHMB)
  • oxybenzone/ benzophenones
  • synthetic fragrance
  • mineral oil
  • petrochemicals
  • nanoparticles
  • polyethylene glycol (PEGs)
  • aluminum compounds
  • chemical sunscreens
  • butoxyethanol
  • talc
  • lead acetate
  • ethanolamines
  • diethylhexyl adipate
  • quaternary ammonium compounds
  • perfluorinated compounds (PFCs)
  • MEA/ DEA/ TEA/ ETA

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